New Social Media Campaign From Bausch + Lomb Aims to Raise Awareness that Cataracts Don't Wait
Campaign Includes Educational Social Media Posts to Broaden Patient Awareness of Cataract Surgery and Care During Cataract Awareness Month
Cataracts are the leading cause of vision loss in
"As an ophthalmologist, I see first-hand the impact that delaying cataract treatment can have on people's vision and lives," said Cathleen McCabe, M.D., CEO, Eye Health America, and cataract and refractive surgeon,
Throughout the month of June, Bausch + Lomb is publishing educational resources and content on its social media platforms under the hashtag #CataractsDontWait to increase awareness around cataracts and facilitate conversations between those who may be affected and their eye care professionals.
"Bausch + Lomb is proud to educate the public about cataracts, their impact and the importance of routine screenings and not delaying treatment," said Christina Ackermann, president, Ophthalmic Pharmaceuticals, Bausch + Lomb. "Through the campaign message, 'Cataracts Don't Wait', we hope to encourage early and appropriate discussions between those affected and their eye care professionals about potential treatment options to hopefully lessen the potential for avoidable vision loss."
About Cataracts
A cataract is a clouding of the eye's lens, which blocks or changes the passage of light into the eye. The lens of the eye is located behind the pupil and the colored iris and is normally transparent. Vision may become blurry or dim because the cataract stops light from properly passing through to the retina. Generally, a cataract does not cause pain, redness or tears.4
In
About Cataract Surgery
An ophthalmic surgeon removes the cloudy lens and replaces it with a clear, artificial implant called an intraocular lens (IOL).6 According to the
About Bausch + Lomb
Bausch + Lomb is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Its comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, Bausch + Lomb has a significant global research and development, manufacturing and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries. Bausch + Lomb is headquartered in
Forward-looking Statements
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References
U.S. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/visionhealth/basics/ced/index.html. Accessed April 14, 2022.- Healio. Retrieved from https://www.healio.com/news/ophthalmology/20210126/future-of-cataract-surgery-seems-promising. Accessed April 14, 2022
- Ramirez DA, Brodie FL, Rose-Nussbaumer J, Ramanathan S. Anxiety in patients undergoing cataract surgery: a pre- and postoperative comparison. Clin Ophthalmol. 2017;11:1979-1986. Published 2017 Nov 10. doi:10.2147/OPTH.S146135
- Prevent Blindness: June Declared Cataract Awareness Month to Educate Public on World's Leading Cause of Vision Loss. Retrieved from https://preventblindness.org/cataract-awareness-month-2020/
- Prevent Blindness: Future of Vision: Forecasting the Prevalence and Costs of Vision Problems.
- American Academy of Ophthalmology. Retrieved from https://www.aao.org/eye-health/diseases/what-is-cataract-surgery. Accessed April 14, 2022.
- National Eye Institute Website. Retrieved from https://www.nei.nih.gov/learn-about-eye-health/eye-conditions-and-diseases/cataracts/cataract-surgery. Accessed April 14, 2022.
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